What Is SEO (Search Engine Optimization) And Why Is It Important

All the hype around having an extensive online presence has led to almost all companies, big or small to make sure that they have an online existence. But merely having an online presence is not it all. You need to have an ‘effective and impactful’ online presence. And how do you achieve this level of widespread effectiveness in your online strategies? SEO is the answer to it all!

Whenever you establish your online identity, you need to ensure that the objective with which you set it up is achieved. What is the aim? To reach maximum people, to make sure your products and services reach your target crowd. And SEO is precisely what helps you to achieve this objective in the best possible way.

Coming to how SEO functions, it’s not as complicated as you think, neither is it as simple as commonly comprehended. SEO is a series of repetitive processes, which are solely crafted to improve the rankings of your web page amongst that of millions of others on the World Wide Web. And this doesn’t happen overnight – it takes a lot of time to successfully establish the market, your business, and your target crowd. And that’s precisely why SEO is a strategy, a long-term one at that and not merely a plan.


The importance of SEO in marketing has been steadily increasing with the boom in online businesses and the boost in the number of people setting up online businesses. SEO continually works towards increasing visibility of web pages and looking for ways and means to keep maintaining the surge this rate of increase. It takes both creative, technical, social, economic factors to pave the way for a business to have an impactful online presence. Further steps include improving the site traffic by adopting various proactive measures.

Importance of increasing your page visibility and rankings has been validated by the fact that most of us are wired to look up to the first five search engine results. And who wouldn’t love to feature in these top five results? Of course, every website wants to. And SEO is the perfect tool via which you can achieve your goal of featuring at the top.

Apart from this, SEO is all-inclusive – it encompasses every aspect to boost site presence. Relevant keywords, creative and interactive websites, compelling content, publicity on social media platforms, user-friendly sites are some of the few measures which are used in the SEO strategies to amp up your visibility and presence.

SEO is a must if you need to be on the top – make sure you adopt the right strategies to keep up with the cut-throat competition from other competitive websites.