Not a lot of towing companies choose to optimize their website for the Search Engine for the reason that it may be too costly for them and the returns may not be worth the investment when in fact it’s the exact opposite. Optimizing your website for the search engines can increase your returns.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the practice of increasing the number, as well as the quality of your website’s traffic through the SERPS (Search Engine Results Pages) such as Google, Yahoo, Bing and many more.

A lot of work goes into the process of optimizing a website in order for it to rank on Search Engine Optimization. So why do people, most especially business owners, still want to rank? Why should these towing companies consider Search Engine Optimization?

Here are 3 Reasons why Towing Companies should consider Search Engine Optimization:

  1. Your Clients Use Their Smartphones and Mobile Devices to Contact You

If you think that this option is not a big thing and is not worth paying attention to, think again. According to CIO Dive, over 70% of the traffics on the website is from mobile phones. Today, almost every person owns at least a mobile phone or two, and they use these devices whenever they need something.

Say, for example, you just had a flat tire in the middle of nowhere. You can see no nearby repair shop or people that could lend you a hand. Thankfully, you have your phone with you, so you pull it out, and search the keyword ‘towing company’, the first company that you see online, could not reach your destination, so you choose the 2nd result which is just a 45-minute drive to your current location.

Remember, if you can easily be spotted by your clients then it’s easier for them to contact you and make business with you.

  1. One-Step Ahead from Your Competitors

If you are on the first 2 pages on the Search Engine, then, it is easier for your prospective customers to view your company. If your clients can easily see your business and think that your business can bring a solution to their problem, then your customers don’t have to search for another company.

Think about it, if you rank higher than your competitors, it means that your prospective customers will most likely see you first than your competitors. That’s one step ahead of them. Now it all doesn’t end there, once your customer lands on your webpage, you have to make sure that you’re that your prospective customer stays on your page一 and that is through your page contents.

  1. Customers Can Easily Reach You

Towing services like those provided by Mcallen Towing & Roadside Assistance ( is one of those services where your prospective customers need to reach you. Which means that you must be reachable.

Let’s say your competitor, Towing Company A, has a website but does not optimize it on the Search Engines, you, on the other hand, Towing Company B, is visible on the first page on the search engines. Now, your customer, Tom needs a company that can tow his car and brings it to the repair shop, so he searches for the keyword ‘Towing Company’ on Google and saw Towing Company Bs website and visited it right away.

Upon seeing Towing Company Bs website and understanding what the goal of the company is, Tom contacts Towing Company B to have his car towed. Through Search Engine Optimization, prospective customers can easily contact you for the towing services that you offer.

Final Thoughts

Search Engine Optimization for Towing Companies may cost a lot, however, the returns are far greater than your investment. So, if you want to be able to reach your customers and be one step ahead of your competitors, start optimizing your website for the Search Engines.

With its immense advantages, Digital marketing has successfully managed to gain an edge over traditional marketing. Digital Marketing has now become an inevitable part of every business with an online presence. If you want to stay in the game, you need to amp up your Digital Marketing strategies. What exactly are the pillars of digital marketing? Let’s have a brief look at them to understand better:

Social Media Marketing:

Everyone these days has marked their online identity with a presence on at least one social media platform – be it Gmail, Whatsapp, Instagram or Facebook. We all find ourselves in one of these categories. And this is what is tapped by the social media pillar of Digital Marketing. Analysis of the target crowd and using their presence on social media to promote your products and services is what Social Media Marketing does.

Content Marketing:


Content rules the digital world. People lap up content more than anything else, as it is informative in nature and information is what people seek when they browse through the internet. If you can give them the kind of content that is expected and desired, you’re in the game. And content marketing is seen as a highly impactful aspect of digital marketing too.

Search engine Optimisation:

SEO is the backbone of Digital marketing. What use are your strategies if they are not accessible to people? SEO helps you overcome this by making sure you’re at the top, and your search engine ranks are always high. Without SEO, the best of content or the best social media marketing will be futile.

Email marketing:


Emails are an inevitable part of our lives. So why not use them to market your products and services? Generating a strong customer base, getting them to subscribe to your site and then ensuring they receive a constant stream of essential updates is what gets covered in the Email marketing aspect of Digital marketing.

Radio and television marketing:

The mass media, via which a single message can reach thousands at a time shouldn’t be left behind. These are most accessible means of communication and reach even the common man, who may not have access to social media. To target such audience, radio and television marketing is essential.

Digital marketing cannot function on the basis of any one pillar – you need to consider factors, sync all the pillars and devise an effective strategy to cut through the communication barriers and become more accessible to your target audience.